The 17 Sustainable Development Goals (SDGs) and 169 targets were formally adopted by the UN member states during the SDGs Summit at the UN on 25-27th September 2015. Pakistan is one of the first countries in the world to have adopted the SDGs through a unanimous resolution of the parliament. The 17 SDGs aim to leverage the linkages between economic development and human well-being to improve the situation of People (human development), Planet (environment), Prosperity (economic development and poverty alleviation), Peace (peaceful and tolerant societies) by 2030.

The Dawn newspaper is running a special series on the SDGs to explore the significance of achieving each one of them, and what it means for Pakistan.

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When women and girls are not born with labels, why should they be labelled and teased?
Labelling and teasing, if unwelcome, may be regarded as harassment, humiliation or bullying.

UN Women’s 'Stop labelling women - freeze the tease’ initiative is a simple yet powerful one that aims to send out a message to stop labelling women with a negative, sexual or outcast status and casually write them off.
Launched on International Women’s Days, 8th March 2016, 8 Pakistani women were asked “How are you labeled?” and “Who you really are?”

The campaign, created together with Ali Gul Pir (a Pakistani entertainer, rapper, comedian and writer) and www.bensound.com, encourages women and girls to share their #LabelvsYou struggle and urges people to stop, think and end the culture of teasing and offensive labelling.